Hot on the heels of his revealed line of unisex, scented dog tags, eye-popping line of nail polishes, singing toothbrushes and dental floss, Justin Bieber is about to fill the very air you breathe with his scent.
Someday, that is.
We already know that the 17-year-old crooner has a knack for getting under the skin of women of every age (and some men, too.) During a recent interview with Women’s Wear Daily, Bieber revealed that he also has a desire to be on every woman’s skin, too. Well, kind of figuratively…
Next month, Bieber is launching a women’s perfume called Someday, which will run $35 a bottle. This is about $25 more than the scented dog tags line revealed last October. All proceeds of Someday, however, will go to charitable causes, and proceeds are expected to go well into the millions.
“Let’s be real, the way a girl smells is very important to a guy,” said the teen heartthrob, whose marketability appears to know no limits.
What does the fragrance smell like? Teen spirit? Not exactly. The scent has been described as a “fruit gourmand,” and comes in a snappy bottle, with a heart-shaped rose on top, and removable key and heart-shaped charms. Now you can take a little Bieber with you, everywhere you go.
Bieber added during the WWD interview, “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
You should see Someday start arriving on shelves of select department and specialty stores this June.
Non-Beliebers: Hoping this is the last marketing foray you’ll see from the former YouTube sensation?
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