Ponds: Turning A New Leaf

MANILA, Philippines -- Although it seems a bit belated, Pond’s has jumped on the all-natural bandwagon with its latest range of skincare products. But the delay is not a sign of nonchalance toward the eco-friendly trend, rather a testament to the brand’s commitment to upholding the reputation it has built over the decades. Indeed, according to Pond’s senior brand manager Jacqe Yuengtian, it took the better part of two years to perfect the Pond’s White Beauty Naturals line.

“This product was in the pipeline for two years. We took a long time planning it out since we really wanted something natural that would address skin lightening, since that is still the number one concern of Filipinas,” Yuengtian explains. The brand’s search led it to a leaf that was hiding in plain sight: the Camellia leaf, used most often in tea and a known antioxidant. However, beyond the obvious, Pond’s researchers were also able to find a skin beneficial property. “The Camellia leaf extract is known to reduce the formation of melanin deep within your skin, and the proven skin lightening technology of the Pond’s White Beauty range inhibits melanin being released to the skin’s surface, reducing skin darkening and imperfections,” explains Dr. Sona Pushker, head of research at the Pond’s Institute.

Tapping one of the most natural of the celebrity beauties, Pond’s recently unveiled Angelica Panganiban as its latest endorser for the Pond’s White Beauty Naturals line. Yuengtian admits that Pond’s desired Panganiban to be the face for the new range even before the ingredients were finalized. “We really wanted Angelica to be the face of Pond’s White Beauty Naturals because she’s one of the celebrities who is really beautiful and has impeccably clear skin. She’s very pretty without makeup and, on top of that, she’s confident and comfortable enough to go out without makeup,” Yuengtian says. “And that’s something we want to share with our consumers that you don’t have to bury yourself under a lot of makeup. If you have great skin, it says a lot already.”

Panganiban joins a growing roster of women who have pledged their support for Pond’s, among them being Mika Lagdameo-Martinez, Rissa Mananquil, and Tweetie De Leon-Gonzales. “We try to serve every woman’s needs. From the first pimple as a teen, to your twenties and getting your first job or finding love, to your more mature age when you still want to look young, Pond’s wants to be with you,” shares Yuengtian to explain the number of Pond’s endorsers. “I feel very proud and honored to be trusted with such an amazing line from Pond’s,” quips Panganiban. “It’s natural, gentle and so light on my skin. Throughout the day, I feel refreshingly light, clean and protected. Especially since my job requires makeup every day, I make sure to wash my face and moisturize with Pond’s to keep it soft and healthy,” she shares.

The facial wash and moisturizer tandem that makes up the White Beauty Naturals line is currently available at all leading drugstores and supermarkets nationwide. Buy P300 of any Pond’s White Beauty Naturals products in leading supermarkets and drugstores nationwide and you will automatically receive an eco-chic bag designed by Rhett Eala, until supplies last.


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