Smart's 4G LTE to Drive Customers Further to the Future of Cloud Computing

MANILA, PHILIPPINES - Many of us may not know it but we have all been to “the cloud.” Whether it’s something as simple as sending email or watching a video on YouTube, there’s a good chance you’ve brushed up against its lining without even realizing it.

In a nutshell, the cloud is a term that is used to describe the many things found in the vastness that is the Internet—“cloud computing” as industry insiders refer to it. Any file, any document, any web-based service that you enjoy online is stored in virtual vapor, ready to be accessed by anyone with an Internet connection.

Rising to the Sky

In recent years, more and more companies have realized the importance of engaging in business in the cloud: Apple pioneered the storing and the selling of music online with iTunes, Google made apps available to the great majority of mobile users with Android and Android Market, and Microsoft has brought Office out of the office with MS Office Live and SkyDrive. And perhaps, the best example of upload overload is the millions of users storing videos and photos on Facebook.

“More data is being produced than can be humanly stored in just one storage device” said Smart Head for IT and Network Systems Rolando G. Peña. “Which is why being able to put everything on the web is such an attractive prospect.”

Unfortunately, as everything becomes bigger and faster, things don’t necessarily become better. Present day connection standards can only do so much to be able to keep up with increasing user demands.

A Smarter Connection

To answer this demand, Smart Communications, Inc, (Smart) has introduced Long Term Evolution (LTE), the undisputed future of mobile broadband Internet in the Philippines. With tested speeds of 50 to 70mbps, LTE brings with it the ability to connect seamlessly with the cloud anytime, anywhere.

“It’s amazing what people will be able to do with LTE’s speeds” Peña said. “With Smart’s service, accessing cloud-based software and services will be as quick as when you open files or programs stored on your computer’s hard drive.”

Zero Turbulence

Like the perfect plane trip, Smart’s reliable LTE network is the most stable way to transmit data to and from anywhere around the World Wide Web. This is made possible by the company’s state-of-the-art equipment working in the background.

“PLDT and Smart’s network backhaul consists of over 42,000 kilometers of looped fiber optic cabling and several microwave base stations located around the country” Peña said “That means our subscribers can expect nothing but the best service even when times get rough.”

Smart LTE is the fastest 4G connection in the Philippines today. It was introduced in Metro Manila in late May and will soon be deployed in cities and municipalities nationwide.

For more information about Smart Communications' 4G LTE service, visit


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